Unconcious Bias

Unconscious Bias is: the split-second, automatic evaluation the brain does to make every-day, as well as complex decisions about people and situations, which at times might be incorrect.

This happens in all organisations where there is human interaction or social engagement. People perceive and view others at times unconsciously and a consequence of this is that there are many lost opportunities where a diverse and divergent point of view is valuable - but because of unconscious bias it is rejected - lost opportunity = lost profitability.

The Human Insights Corporation has designed a progressive diagnostic and process to help organisations unlock value by openly addressing unconscious biases.

We use a unique and exclusive process called Unconscious Bias Value Mapping which looks at all the important social engagements within the organisation where unconscious biases can occur. We then further analyse and identify the types of biases that exist and how it impacts the organisations profitability.

Finally, we help the organisation deal with the biases and assist in unlocking value.